You Can’t Expect People To Find Your Business If They Don’t Know You Are There!
Congratulations – your new ‘all singing and dancing’ website is up and running. Your leaflets and business cards are all printed. You’ve recently started attending networking meetings to gain new business contacts. But, shock horror, your telephone isn’t ringing off the hook with sales enquiries – why ever not? This is the mistake of many new business owners. They get their website built and their marketing literature in place but forget that people won’t find their business unless people know it is there.
In order for your website to be on the front page of Google there are lots of things that you need to do in order to make this happen. The more content you create, including video, the higher your website will be ranked. If you only write one blog this is not going to help you in Google’s rankings. You need to be writing a blog on a regular basis, at least once a week, and include a link to these blogs on your Twitter, Facebook and LinkedIn profiles etc,. Video is an extremely powerful medium to use to improve your ranking, so include a video either on your website or within a blog to improve your results.
Your leaflets and business cards are not working for you if they are sitting in the box that the printer gave them to you in. They aren’t doing any good there; you need to find a leaflet distribution company who will distribute your leaflets on your behalf, often, this can be done at a relatively low cost. Alternatively, you could ‘pound the streets’ yourself and put them through letterboxes or stand outside local schools giving them to parents, especially if parents are your target market.
If you are new to networking and receive a referral make sure that you follow it up straight away. If you have said you can provide a service ensure you do this promptly, seamlessly and without delay. If your new contact doesn’t hear from you, within a short period of time, they will assume you aren’t interested in supplying them and through apathy will go elsewhere. As a new business it is imperative that this doesn’t happen to you as you can end-up with a bad reputation before your business has even really started.
Remember that business networking is all about building relationships. If you are only interested in obtaining sales for yourself you will instantly put people off as you will give the impression of being a “taker” rather than a “giver”. It often takes at least six months to a year of building relationships through business networking before you will start to see noticeable results with regard to sales and referrals for your business.
The old saying is that “Rome wasn’t built in a day” this is very true so work hard and eventually the work will roll in if you have done your marketing plan at the start and just remember “Fail to plan Plan to fail”.
Until we catch up again.
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