How visible is your business offline
How visible is your business both online and offline, when did you last give it a thought, with a lot of today’s Business Development and Marketing Strategies focusing primarily with your businesses online visibility of your Website or Social Media, many people have forgotten about their visibility offline.
Every day you hear or read about the need to optimizing your website and content for the search engines but please spare a thought about how easy you can make it for potential customers to spot you in person.
Listed below are a few ways you can optimize your personal accessibility across the outside platforms away from being just online making you and your business visible.
- Face to Face
- Using the phone
- Sending a card or letter
- Offering free samples
- Offering free advice
- Participating in Groups or Communities
- Meeting for a Coffee and chat
It is crucial that your target market know what you have to offer them and where they can find you and sometime that means that you will have to talk to someone either face to face or on the phone.
Never take the visibility of you and your business for granted again both online and offline as the bottom line is, that if no one knows about you and your business there is little chance that you will be successful.
Meeting and chatting is not so bad or even that hard the two main things that people will want to know about is you and your business so it can’t be hard to talk about those two things can it.
Remember once you have met someone new follow up with a card or email, connect on LinkedIN, Facebook, Twitter etc, and get to know each other’s business. It’s so important to be on both sides of the fence online and offline these days.
I look forward to meeting and chatting face to face with you all in the future.
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